VIRTUAL CMO SERVICES
Senior marketing leadership, without the full-time hire
A Virtual CMO is a fractional, senior marketing leader who works with your business without the cost, delay, or risk of a full-time hire — directing every agency, every channel, and every rupee of marketing spend toward one goal: business growth.
WHAT'S INCLUDED
Eight functions. One point of accountability.
- 01
Marketing Strategy Development
Custom 90-day roadmap aligned to business goals, positioning, channel priority, and budget allocation.
- 02
Brand Positioning & Voice
Defining your ideal customer profile, unique value proposition, and consistent messaging across every touchpoint.
- 03
Campaign Planning & Execution Oversight
End-to-end multi-channel management: reviewing creatives, monitoring performance, course-correcting in real time.
- 04
Vendor & Agency Alignment
Bringing every existing agency, freelancer, and internal team member under one strategy, one brief, one set of KPIs.
- 05
Data Analysis & ROI Tracking
Connecting marketing activity to revenue, CAC, and retention. Monthly reporting that answers one question: is marketing working?
- 06
Market Research & Competitive Intelligence
Ongoing competitor tracking and opportunity identification.
- 07
Product Launch Consultancy
Strategic planning and go-to-market execution for new products and services.
- 08
New Business & Expansion Strategy
Frameworks for new geographies, product lines, and audience segments.
WHO THIS IS FOR
Built for three kinds of businesses
The Frustrated Founder
Spending ₹50,000–₹1.5 lakh/month on agencies, changed agencies 2–3 times, inconsistent results.
The Scaling Startup CEO
₹1–5 crore ARR, recently funded, board asking marketing questions you can't yet answer.
The Family Business Moderniser
Established offline business ready to go digital, beyond just an Instagram freelancer.
ENGAGEMENT MODELS
Choose the level of involvement
| Model | Best for | Investment |
|---|---|---|
| Free Marketing Audit | First-time assessment | Free, 30 min |
| Project-Based | Defined, one-time strategic work | Custom scope |
| Part-Time Retainer | Ongoing, fixed-hours involvement | From ₹30,000/mo |
| Full Virtual CMO | Comprehensive ongoing leadership | From ₹60,000/mo |
For select brands and early-stage companies, Ankit also considers equity/stake-based engagements in place of a traditional retainer — aligning his success directly with the business's growth.
WHY ANKIT
Why businesses hire Ankit Kapur
He's led marketing where the stakes were real
Not agency-side theory — in-house, boardroom marketing leadership at American Express, Paytm, Matrix Cellular and Pinelabs, where campaigns were measured against revenue, not reach.
He thinks like an operator, not a vendor
As Founder of Brewverve, Ankit builds and sells a brand himself. He isn't advising from the sidelines — he lives the same pressures his clients do.
He has range most consultants don't
Fintech, D2C, manufacturing, exporters, family businesses, global brands entering India — 200+ clients across 5+ nations and businesses advised across 14 countries.
He fixes the layer above execution
Most businesses don't have a marketing problem. They have an alignment problem — vendors working in silos, no one owning outcomes. Ankit is hired specifically to close that gap.
He's accountable to numbers, not activity
Every engagement is built around ROI, CAC, and revenue — not impressions and vanity metrics.
He was built for this from the start
A marketing student since Class 11, a topper through his postgraduate years, and CEO-recognised across every corporate stop since — this isn't a pivot. It's two decades of compounding depth in one discipline.